(CARICOM Secretariat, Turkeyen, Greater Georgetown, Guyana) PANCAP’s Caribbean Regional Social Marketing Project (CARISMA) will be rolling out a new media campaign in five English speaking Caribbean countries (Antigua and Barbuda, Dominica, Grenada, Guyana and Saint Lucia) on July 25, 2012. The campaign aims to generate more compassion and respect for individuals living with HIV.