CARICOM/CARIFORUM FRESH AND PROCESSED PRODUCE MARKET- OPPORTUNITY STUDY

The CARICOM Fresh and Processed Market Opportunity Study was conducted during March and April 2009. The methodology used included desk research on production and trade databases, review of recent fresh and processed produce industry studies and field visits and interviews. The quality and reliability of the available production and trade data posed some limitations on the analysis. However, all attempts were made to validate the existing data and to ensure that the conclusions arrived at were in line with observed industry trends. This report documents the findings of the CARICOM (Excluding Haiti and the Dominican Republicion,gs of the market opportunity study for fresh and processed produce) Market Opportunity Study. The study was undertaken to identify the 5 national and / or regional agri-food value chains, which will become pilot projects for support by FAO with the objective of becoming demonstration models to catalyse further adoption across the region, demonstrating private sector led, value chain approaches to reduce rural poverty and enhance national and regional food security.